Driving Enterprise Value Through Strategic Marketing

Marketing With a Capital Allocator’s Mindset

In a market defined by noise, complexity, and nonlinear buyer behavior, great marketing isn’t about impressions—it’s about decisions. I lead growth by treating marketing as an investment portfolio: balancing short- and long-term bets, measuring performance against real market conditions, and allocating resources to where they create lasting impact.

Whether you're launching a product, entering a new category, or aiming for exit velocity, the path forward demands more than tactics—it requires vision, clarity, and deep market understanding.

Contact

TateGTM@gmail.com

linkedin.com/in/nicktate

Corporate Engagements

  • Asurion

    Americas Channel Marketing Leadership

  • Brookdale Senior Living

    Brand + Field Marketing Leadership

  • Built Technologies

    Director of Marketing | Series B - D

  • Louisiana Pacific Corporation

    Corporate Brand + MarComm Management

  • Rain Technologies

    Head of Marketing | Series A - B

  • SellX

    VP, Head of Growth | Seed - Launch

Areas of Practice

GTM for Startups & Scaleups

I design and operationalize go-to-market motions that are pragmatic, revenue-focused, and category-aware—rooted in deep buyer understanding and the economic forces shaping their decisions.

Corporate Brand & Category Strategy

From repositioning legacy brands to introducing new categories, I guide organizations through brand evolutions that drive relevance, salience, and competitive distinction—built on research, not guesswork.

Marketing Operations & Capital Efficiency

I apply a capital allocator’s lens to marketing investments—prioritizing sustainable growth through market share strategy, share of voice modeling, and go-to-market economics.

Trusted by Leading Agencies

  • The Berndt Group

    CMS Implementations | Project Management

  • The Buntin Group

    Client Management | OOH Media Buying

  • GKV

    Challenger Brand Account Management

  • GS&F

    Strategic Account + Project Management

  • Merrick Towle

    CRE + Multifamily Lease-Up Program Leadership

Nick Tate | Head of Marketing | GTM Executive

“Marketing strategy isn’t a funnel. It’s an influence map.”

Clients Proudly Served

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"I believe brands must evolve from attribution-driven, last-click logic to a model that reflects the real world of streaming, scrolling, searching, and shopping. My thinking draws from modern marketing science and decades of market-tested brand truths."

Get in Touch

Every marketing action is an investment towards your long-term goals, balancing strategic insight with practical execution. Make sure your marketing efforts are investments with the end in mind, not just costs.